On one side are buyers — category managers, store owners, distributors.
They’re constantly under pressure: overwhelmed with supplier pitches, short on time, and always hunting for the next product that will excite their customers. Getting more than a few minutes of their attention is rare.

On the other side are suppliers and manufacturers — investing in product development, compliance, and production capacity.
Yet connecting with the right buyer often feels like chance. Trade shows help, but they’re expensive, occasional, and limited by geography. Too often, once the show ends, the conversations end too.

Meanwhile, trade show organizers keep running event after event — full of energy and activity — but the real value of year-round connections is still missing.

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That’s Where FourtyDays Began

We asked a simple question:

“Why isn’t there a single platform where African manufacturers can showcase their products, prove they’re export-ready, and connect with buyers — not just at trade shows, but all year round?”

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The Answer: FourtyDays

FourtyDays is Africa’s digital trade route.
A platform where:

• Suppliers can present their brands and demonstrate they’re ready for global markets.
• Buyers can discover authentic, innovative African products, request samples, and schedule focused one-on-one meetings — either virtually, or alongside trade shows.

Because trade shows should be more than show and tell — they should be a springboard for real engagement and matchmaking.

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Our Goal

To make it easier for African brands to reach the world.
To make it simpler for global buyers to discover the best of Africa — without the noise, bottlenecks, or wasted opportunities.

FourtyDays exists because we lived the frustration of trying to get our own brands noticed.
Now, we’re building the solution — not just for us, but for every African manufacturer ready to share their products with the world.